With all this horsey business, as a consumer, it is easy to get carried away with blaming the food retailers for supplying customers with products containing horsemeat.
But think about where the supplier gets their products from; findus who supply ready meals for tesco or sainsburys etc. are being supplied their food from another supplier – comigel.
This is all one big, vicious circle…
The head of French food producer Comigel said on Sunday that ‘the company had been fooled by suppliers providing horsemeat as beef and vowed to seek compensation.’ Is this the only way they are going about resolving the issue?
Imagine being part of comigel’s communications team and the conflict they have between their suppliers as well as findus and so on, how do they deal with conflict? How do they approach it? When do they take action? Who do they communicate with?
Dealing with conflict in an organisation is one battle but dealing with Inter-organisational conflict is an even bigger battle. ‘Inter-orgasnisational conflict can occur between organisations and suppliers of raw materials,’ meaning an organisation is in conflict with an outside agency or organisation who supplies them with their goods, which ultimatley can result in decline or rise of business and sales.
An appropriate approach to take with this kind of conflict would be collaboration. Wiley (2003)
There are various ways to resolve conflict such as avoidance, smoothing the situation out or compromising. However in this instance collaboration may potentially resolve conflict. If both supplier and food retailer collaborate and show assertiveness they will solve the issue as they work together, through their differences to satisfy the concerns of their customers.
By showing assertiveness and collaborating everyone gains a result; they both withhold their reputation by showing initiative and customers and retailers will be satisfied with their changes. If comigel and their supplier both find a way to produce products with real meat or local produce, that is low cost, they can both find a common goal and gain the best results; win-win conflict!